Our comprehensive Digital Marketing course ensures that you acquire the tools to master and evaluate the metrics that lead to powerful campaigns. Advertising on digital platforms isn't about reaching everyone but to reach your niche audience and talking to them directly.
With the right mix of social media, media buying and content marketing, this course will help you understand the nuances of Digital Marketing thoroughly. Specialised faculty and experienced mentors will be guiding you through every module.
Introduction to Instagram - Content Strategy - Using Instagram Stories - Instagram Brand Management - Instagram for Content Creators - Understanding Instagram Algorithm - Instagram Ads.
Facebook and Features - Facebook Business Suite - Facebook Ads - Community Building on Facebook - Facebook Analytics
What is Email Marketing - Content and Structure - Email Strategy - Email List and subscribers - Segmentation and cleaning
Introduction and Configuration - Content and Structure - Broadcast Lists and Groups
Introduction - Research to create content - Strategic Content Planning - Writing Techniques - Editing Tools and best practices
Keywords & Keyword Research - Introduction - Search engines - SEO: Objectives and strategy - SEO and Content - Basic elements to optimize - Off-Page SEO - Local SEO - SEO Analytics
Introduction - Search engines - SEO: Objectives and strategy - SEO and Content - Elements to optimize - Measure your results